The Malört Moment: Craig Counsell’s Calm, Cubs’ Victory Culture, and clubhouse Chemistry (2026)

The bitter taste of victory: How Malört and Craig Counsell bring Cubs together

The Chicago Cubs' manager, Craig Counsell, made headlines for his unique choice of celebratory drink - Jeppson's Malört, a bitter liqueur. This seemingly odd choice of beverage has become a tradition within the team, symbolizing Counsell's pragmatic and stoic approach to leadership. As a manager with a background in accounting and a career spent in locker rooms, Counsell brings a unique perspective to the dugout, emphasizing the importance of embracing adversity and finding common ground with players.

Malört, a Chicago-born digestif, has a fascinating history dating back to the Prohibition era. Swedish immigrant Carl Jeppson created it as a medicinal product, cleverly avoiding federal regulation by marketing it as a health drink. This strategic move showcases the brand's resilience and adaptability, much like Counsell's leadership style.

Counsell's 900th career win as a major-league manager was a significant milestone, celebrated with a shot of Malört. This moment reflects his ability to stay grounded and focused, even in the face of success. His approach to managing the Cubs has been marked by a calm and measured demeanor, earning him respect from players and peers alike.

The article highlights the importance of a supportive and adaptable environment in sports. Counsell's hiring of Quintin Berry, a base-running coach, demonstrates his commitment to building a cohesive and adaptable team. Berry's role emphasizes the need for adaptability, especially in the unpredictable atmosphere of Wrigley Field.

Counsell's leadership style is characterized by his trust in his staff and a pragmatic approach to decision-making. He avoids micromanagement, allowing his team to thrive in a collaborative and supportive environment. This approach has contributed to the Cubs' success, with a 19-12 record and a clear identity as a competitive force in the MLB.

The article concludes by emphasizing the value of resilience and adaptability in sports. Counsell's leadership, combined with the team's collective effort, has created a positive and cohesive environment. The tradition of celebrating wins with a shot of Malört symbolizes the team's ability to find joy in the bitter taste of victory, a unique and memorable approach to leadership in professional sports.

The Malört Moment: Craig Counsell’s Calm, Cubs’ Victory Culture, and clubhouse Chemistry (2026)

References

Top Articles
Latest Posts
Recommended Articles
Article information

Author: Lilliana Bartoletti

Last Updated:

Views: 5968

Rating: 4.2 / 5 (73 voted)

Reviews: 88% of readers found this page helpful

Author information

Name: Lilliana Bartoletti

Birthday: 1999-11-18

Address: 58866 Tricia Spurs, North Melvinberg, HI 91346-3774

Phone: +50616620367928

Job: Real-Estate Liaison

Hobby: Graffiti, Astronomy, Handball, Magic, Origami, Fashion, Foreign language learning

Introduction: My name is Lilliana Bartoletti, I am a adventurous, pleasant, shiny, beautiful, handsome, zealous, tasty person who loves writing and wants to share my knowledge and understanding with you.